Dealing with gamers Data Cookie review finalised at the time of writing, there’s Identify the cookies used. an overall intention of moving to an opt-out model of consent to cookies Assess how intrusive those and, where available, to allow the cookies are. use of browser settings to set cookie Implement the most appropriate preferences. These elements are, way of obtaining the player’s however, likely to be introduced consent to those cookies by secondary legislation further (which must be specific rather down the line. than general). Social media policy Prior consent must be specific, informed, and freely given. The Interaction with social media use of cookie walls (requiring companies should be carefully consent to access the service) considered to ensure players are is not permitted. explicitly informed about which parties will access their data, what Consent should be collected parts of the data will be used by before the cookie is set (but is each party, for what purpose and only needed the first time the on what lawful basis. cookie is set). While this is a consideration for social The EU is in the process of revising the media companies, it should also be law on cookies and there’s currently reflected in the approach to privacy a great deal of debate about how by game businesses. to obtain valid consent (including the possibility of doing it through browser A more detailed analysis is necessary settings) so this is an area to keep when collaborating further with a an eye on. social media company to ensure there’s no breach of relevant data The UK is about to introduce a new protection laws, for example, where data protection law to replace the social media plug-ins are used, UK GDPR. While it has not been players are pre-identified as those 101