Dealing with gamers Small print Small print Terms and conditions Terms and conditions form a contract In the context of app-based games, between the game publisher and publishers often rely on a default the player. They deal with the EULA, like those provided by Apple conditions on which the game is and Google, rather than supplying supplied, limit the publisher’s liabilitytheir own. and cover data and consumer This can, however, leave publishers protection compliance among exposed as these types of other regulatory issues. agreement are geared more There are a number of challenges towards protecting the platform with providing the required provider than the game publisher. information in a legally binding way, particularly when a game is being Privacy and cookies policy supplied on a small screen. The processing of personal data and Game publishers will need to ensure the placing of cookies on devices are they have the following in place. regulated. Publishers need to include privacy policies and a cookie policy End User Licence (if using cookies) to explain to players Agreement (EULA) what is happening to any personal The EULA is a contract with the data they provide, what cookies players setting out rules on how they are being dropped and to get user may use the game together with consent where required. other provisions covering things like Many games collect and process the publisher’s liability, intellectual personal information. Some of this property and rules on user- will be considered sensitive and generated content. will attract additional protections, including around security. 91