small print is available within the include appropriate wording to box remains common. obtain agreement from the player. In other situations, the ideal way to Certain information disclosure achieve enforceability is to present requirements as part of the purchase the various terms and conditions at process for games or in-game the outset and provide acceptance purchases fall squarely within the tick boxes which must not be pre- remit of the platform providers like ticked. This is not always practical, Apple with its App Store and Valve particularly on small screens and with its Steam Store, rather than the consumer law does provide that, publishers. This is because it’s the where there is limited space to platform providers which process the display all the required information, payments from players and interface only certain details (such as the price with them rather than the publishers. of the game or the cost of in-game Incoming changes purchases) must be provided up front with the rest of the information The UK is introducing the Digital supplied in ‘another appropriate Markets, Competition and Consumers way’, for example through a link (DMCC) Bill. The most significant to a webpage. changes for the game industry are dealt with in the relevant sections Where space is limited, a cautious of this guide. but pragmatic approach is often for the game provider to: The EU’s consumer protection have its own EULA (rather than any laws differ from those in the UK and may also differ at Member State default version from the relevant level. Game providers will need to app store) and privacy policy be aware of different requirements make both sets of terms available across markets. via a clearly visible link on the download page 94