use of AI. Steps to ensure ethical use for potential harm, and promptly of AI may include: address any issues or risks that Assessing bias and fairne may arise. ss: regularly evaluate AI algorithms for Staying informed and engage in potential biases and unfairness, industry discussions: keep up to taking steps to mitigate them. date with emerging regulations Obtaining user consent and and participate in industry protecting data privacy: ensure discussions to contribute to valid user consent for data responsible AI practices. collection and storage, adhering Other issues to relevant data protection laws. There may also be consumer Striving for transparency: provide protection issues, competition issues understandable explanations of and online safety issues associated AI-driven features and mechanics with the use of AI in games. See our to promote transparency and respective sections on these topics user understanding. for more information. Prioritising user safety: implement safety measures and effective Reducing risk when using moderation systems to protect generative AI in games users from harm. Game developers and publishers Complying with consumer should have an acceptable use protection laws: adhere to policy in place for employees consumer protection regulations and consultants that helps mitigate by providing accurate information risk, ensures compliance with and transparent communication laws and ethical guidelines, and about AI-driven features and protects intellectual property while potential risks. allowing employees and consultants to leverage the benefits of AI Monitoring AI systems and technologies. addressing issues: conduct regular audits, monitor AI systems 158