Dealing with gamers Packaging and labelling requirements games supplied in a physical form, Ratings process such as on discs and cartridges. In 2019, the government considered In the UK, PEGI ratings are assessed extending this to online games, by the UK Games Rating Authority but to date no changes have been (also known as the ‘Video Standards made, since most publishers have Council’) using the following process: already adopted this practice The developer assesses the voluntarily. The ‘PEGI OK’ label was content and declares details of devised to apply to online social what the game contains. games that are suitable for all age categories. The developer provides evidence in the form of video footage and Content descriptors a copy of the game. Content descriptors take the form The Games Rating Authority of icons that sit alongside the begins a two-part examination: age rating. Their aim is to indicate (1) assessing the answers and whether there’s something in a video footage to ensure nothing game that might be unsuitable for was missed, and (2) assessing the children and young people. There game itself. are currently seven primary content After 4-10 working days, the descriptors including: bad language, developer is sent their formal discrimination, drugs, fear, gambling, licence containing the age rating sex, and violence. There are also two symbols they must use along with additional descriptors indicating applicable content descriptors. whether a game can be played online, and if in-game purchases are available, including loot boxes and card packs. 115