Contents 1 M&A and investment 2 Game development 35 in the game sector 9 Projects 36 Financing game businesses 10 Publishing agreements 38 Realising investments and Distribution agreements 45 acquiring game businesses 17 Open source software 49 Competition law in the People 51 game sector 25 Tax 31 3 Revenue 57 4 Dealing with gamers 85 Monetising games 58 Advertising and promotions 86 In-game purchases 62 Small print 91 In-game currencies 67 Data 95 Subscriptions 71 Online choice architecture 108 P2E and Web3 game Packaging and labelling monetisation 77 requirements 113 How to play 81 5 Content 119 6 Gambling 135 Protecting games Key issues 136 – IP issues 120 User-generated content 132 7 Emerging issues 151 8 Challenge expectation, Online safety 152 together 161 AI 154 Our International Games group 163