The CAP Code on prize contests restrictions All prize contests must comply availability with the requirements of the CAP promoter’s name and address Code. The CAP Code applies to all marketing communications in print, any restriction on the number of cinema and video, as well as online entries advertising in paid-for space. It does whether the promoter may not apply to broadcast commercials substitute a cash alternative for which are subject to the UK Code any prize of Broadcast Advertising or Radio Advertising Standards Code (BCAP if more than 30 days after the Code), or to the content of premium closing date, the date by which rate telephone services which winners will receive their prizes is regulated by the Phone-paid how and when winners will be Services Authority. notified of results As well as the general principles how and when information about that require advertisements to be winners and results will be made legal, decent, honest and truthful, available the CAP Code requires certain information to be given to consumers in a competition, the criteria and before or at the time of entry into mechanism for judging entries (for the prize contest. example, the most apt and original tiebreaker) That information includes: if relevant, who owns the copyright how to participate of the entries free-entry route explanation if applicable, how the promoter will return entries start and closing dates any intention to use winners in proof of purchase post-event publicity. prizes and gifts 146