One agency to rule them all? Windows Store. However, most digital stores (including Facebook, Steam Although the PEGI system is now used and Apple’s App Store) continue to in more than 35 countries (including use their own ratings systems. most of Europe), cultural differences over what’s considered appropriate Toys for different age groups has led several countries to adopt their Many games produce toys as part own rating regimes. For example, of their offering and there are a Germany has its own ratings system number of legal requirements administered by the Entertainment relating to their packaging. Software Self-Regulatory Body, It’s important to consider the the US’s is administered by the labelling requirements of products Entertainment Software Rating before they’re released for sale. There Board and the Game Rating and are legal requirements which apply Administration Committee administer to toys that are designed or intended the ratings system in South Korea. (whether or not exclusively) for Navigating different systems and play by children under 14 years old, rules can be administratively although certain toys are excluded burdensome for developers seeking such as slings and catapults. to publish globally. A potential Manufacturers are required to ensure solution to this was the creation that each toy has been designed of the International Age Rating and manufactured to comply with Coalition (IARC), which brings essential safety measures during its together a number of ratings foreseeable and normal period of agencies, and enables developers use and has the mandated labels. to publish internationally through one agency. The IARC system has been adopted by Google Play, Nintendo eShop and 116